Social Media Gets Personal
We are in the Age of the Consumer which means that brands will have to determine, and constantly communicate, the value they provide to their customer or they will lose the customer. Some cite 2010 as...
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Technology Will Take Over Health Care
In one year, venture capitalists invested $955 million into healthcare IT. These investments combined with the innovations of researchers, developers and doctors has provided patients and healthcare...
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Data Dominates Commerce
Malls will disappear and boutiques will be the common brick-and-mortar shopping experience. However, making a purchase in the store and walking out with the new item will not be possible. Stores will...
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Mobile Will Replace Everything
By the end of 2012, more than 50% of American homes no longer had, or didn’t use, a landline telephone. And, with over 33 million subscribed to Internet channels in lieu of traditional television and...
View ArticleMarketing Automation is Misnamed
Marketing automation is not automatic and the “marketing automation” of the future won’t be automatic either. It is simply a misnamed tool that is integral to creating customized, behavior-based...
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Smarter Cities: Using Technology to Improve City Living
Citizens and consumers influence change all the time. It used to be a result of door-to-door efforts, word of mouth, in person and peer-to-peer meetings, direct mail and phone banks. But now it happens...
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How to Win in Dark Social: Create Shareable Content & Great Products
When consumers want information there are a handful of predictable places they will go. The first two places will be their trusted networks of friends and family and the other is the Internet. They...
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Is Advertising Dead?
Gone are the days of creative directors, copywriters and ad directors thinking up the next best headline to grab the customer’s attention and convince them to make a purchase. Advertising doesn’t...
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